Brands today have to balance competing needs: more digital content to drive engagement, but also more consistency to drive ...

Prime Hydration saw its sales drop by £63.1m this year, despite strong performances from fellow energy drinks brands Red Bull ...

Just because you own a phone doesn’t mean you know how to be a creator or how regulation works, say the ASA and the ...

Whilst the halls are decked with shiny new Christmas adverts each year, reflecting on more than a century of seasonal ...

While new Christmas adverts launch each year, reflecting on more than a century of offerings shows how continuity is actually at the heart of change.

Ogilvy UK’s Dan Bennett shares his final three secrets to help you think more like a behavioural scientist and get results ...

With brands predicted to have spent £870m on influencer tie-ups in 2024 alone, accurately measuring their impact will become ...

Comparatively, consumers’ confidence in their personal finances during the last year grew by two points in the last month, up ...

It feels like every week brings with it a proclamation that generative AI is set to take over the marketing world – but on ...

While received wisdom suggests making a rational argument helps inspire cultural transformation, in reality emotion usually ...

Marketers looking to exert more influence over the full marketing mix may be better trying to use ‘soft power’, rather than ...

Currys claims to have “dramatically improved the level of intelligence” it brings to its marketing investments, after ramping ...