Among consumers who feel ignored, 75% would rather support brands that align with their values, iHeartMedia’s research found.

Clients of the agency network will have a more direct line to artists, music catalogs and data insights while exploring new ...

Coke’s AI-generated holiday campaign caused a stir in the creative community — and provided a ripe target for competitors. Zevia, which markets zero-sugar drinks sweetened with stevia, is linking the ...

Supported by its AI and commerce bets, the platform is expected to become the second media brand after Google to reach the ad ...

A new look for products like Twinkies and Ding Dongs is just one piece of the snack marketer’s overhaul following its ...

The “KleenEX” activation asks consumers to detail their split for product suggestions and Amazon input like movie ...

Americans say Amazon (Net value: 59.0) provides the best value for their money, with Dove (46.0) and Dawn (46.0) the next ...

These breakthrough strategies propped up brand results, serving as examples for marketing leaders feeling the pressure to do ...

Analysts agree that independents, which have already started picking up more business, will receive a boon, while overall ...

Mastercard is the payments partner on Netflix House mall experiences, the “Stranger Things” Broadway prequel and more to tap ...

The platform, which is teaming with Spaceback to help brands make ads, predicts 20,000 new marketers will enter the streaming ...