A group photograph of the winners at Campaign’s Agency of the Year Middle East Awards held on December 12, 2024. Campaign ...

The Head of PRCA MENA, Conrad Egbert, writes on how PR agencies should focus on the human experience to power up storytelling ...

Awkward Ads and Lay's collaborated to launch a campaign titled 'Flavors of Iraq' to introduce the brand's three new flavour ...

With more than 13 years of experience, including four in his current position, George Schempers oversees a team of 18 people ...

The W Group acquisition of Adlive will expand DXTA’s programmatic portfolio, integrating technologies to support digital ...

One of the main reasons for social media is driving Dubai's real estate industry is due to it's ability to target specific ...

Campaign Middle East digs deep into the process of using conversational AI as a marketing tool to drive higher ROAS on ...

With more than 25 years of experience, including four in his current position, Milad Rouhana oversees a team of 45 people at ...

VisitBritain, the national tourism agency for Great Britain, has announced the appointment of Mirna Tamimi as Communications ...

In a world inundated with digital noise, capturing and holding the attention of consumers has become increasingly challenging. While technology has revolutionised the way we communicate and consume, ...

At the upcoming 2025 One Show Festival, the Middle East will have its first ever jury president: Ali Rez, Chief Creative Officer for IMPACT BBDO. The event is produced annually by The One Club for ...

From left, Bassel Kakish, CEO of Publicis Groupe Middle East and Turkey, and Eng. Ahmed Al Anqari, CEO of Salam. Salam, a telecommunications and information technology company in Saudi Arabia, has ...