On a typical day, scrolling through TikTok, a video pops up that instantly catches attention; it’s witty, on-trend, and feels ...

The journey to true Programmatic DOOH is well underway, but how far down the road we are remains uncertain, says BackLite's ...

In this new era of advertising, move beyond impressions, reach and counting views and start measuring the true impact of the ...

Events provide brands a powerful platform to align their brand narratives with broader objectives socio-economic objectives.

Awkward Ads and Lay's collaborated to launch a campaign titled 'Flavors of Iraq' to introduce the brand's three new flavour ...

The Head of PRCA MENA, Conrad Egbert, writes on how PR agencies should focus on the human experience to power up storytelling ...

Publicis Communications KSA's Adel Baraja bids adieu to the '30-second reign of terror' and calls for brands to invest in ...

One of the main reasons for social media is driving Dubai's real estate industry is due to it's ability to target specific ...

ROSHN's Ghada Alrumayan recaps on the targets met, transformation achieved and the trends that made a meaningful difference ...

With more than 25 years of experience, including four in his current position, Milad Rouhana oversees a team of 45 people at ...

VisitBritain, the national tourism agency for Great Britain, has announced the appointment of Mirna Tamimi as Communications ...

Campaign Middle East digs deep into the process of using conversational AI as a marketing tool to drive higher ROAS on ...