It might not be the biggest or most prestigious bowl, but the Pop-Tarts Bowl became a fan favorite last year because of its ...

The Pop-Tarts Bowl was easily college football's most viral bowl game last season and it appears things are headed in that ...

The TikToker shared a number of images supporting what she was saying, including whole Cheez-Its that looked as if they have ...

College bowl names used to be tied to regions. But by the 1980s, bowls began to lean in on corporate sponsorships to create a ...

“I ate blue Cheez-Its,” Em says at the top of the video, looking into the camera. Her lips are visibly tinged blue, as if she directly swallowed a jar of dye.

To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Cheez-It is bringing college ...

When Kordell Beckham signed up to be on Love Island USA Season 6, he had no idea it would lead to him not only becoming one ...

OU's roster for the Armed Forces Bowl vs. Navy will look significantly different from the regular season. Here's five Sooners ...

The South Carolina Gamecocks and Illinois Fighting Illini will square off in this season’s Cheez-It Citrus Bowl, Florida ...

Illinois quarterback Luke Altmyer announces his return for the 2025 season after leading the team to a historic year in 2024.

Illinois quarterback Luke Altmyer on Saturday announced his return to the Fighting Illini football team for the 2025 season.

In his one season at South Carolina, Kyle Kennard has shot up NFL Draft boards with his gaudy statistics as a edge rusher ...