Brands today have to balance competing needs: more digital content to drive engagement, but also more consistency to drive ...

Prime Hydration saw its sales drop by £63.1m this year, despite strong performances from fellow energy drinks brands Red Bull ...

Comparatively, consumers’ confidence in their personal finances during the last year grew by two points in the last month, up ...

Ogilvy UK’s Dan Bennett shares his final three secrets to help you think more like a behavioural scientist and get results ...

Whilst the halls are decked with shiny new Christmas adverts each year, reflecting on more than a century of seasonal ...

Advertising today is a myriad of smaller things, not just a few big things, and the ad industry needs to more fully embrace ...

Just because you own a phone doesn’t mean you know how to be a creator or how regulation works, say the ASA and the ...

It’s quarter-final time. There are now just eight campaigns left. Vote for your favourite to help it get through to the ...

With brands predicted to have spent £870m on influencer tie-ups in 2024 alone, accurately measuring their impact will become ...

It feels like every week brings with it a proclamation that generative AI is set to take over the marketing world – but on ...

From PepsiCo to Who Gives A Crap, brands of all sizes are paying attention to sports partnerships, beyond simply slapping ...

While received wisdom suggests making a rational argument helps inspire cultural transformation, in reality emotion usually ...