Brands today have to balance competing needs: more digital content to drive engagement, but also more consistency to drive ...

Prime Hydration saw its sales drop by £63.1m this year, despite strong performances from fellow energy drinks brands Red Bull ...

Whilst the halls are decked with shiny new Christmas adverts each year, reflecting on more than a century of seasonal ...

Advertising today is a myriad of smaller things, not just a few big things, and the ad industry needs to more fully embrace ...

Ogilvy UK’s Dan Bennett shares his final three secrets to help you think more like a behavioural scientist and get results ...

Comparatively, consumers’ confidence in their personal finances during the last year grew by two points in the last month, up ...

Just because you own a phone doesn’t mean you know how to be a creator or how regulation works, say the ASA and the ...

From the growth of ad-funded streaming and winning the argument for pre-testing, to gen AI entering the mainstream, 2024 has ...

From Coca-Cola to Brat to Salesforce, the Week team reveals the first eight campaigns that make up our best of 2024.

With brands predicted to have spent £870m on influencer tie-ups in 2024 alone, accurately measuring their impact will become ...

It’s quarter-final time. There are now just eight campaigns left. Vote for your favourite to help it get through to the ...

The 2020s have, thus far, been a deeply unusual set of years where strategy has had to be adapted accordingly. Looking to ...