Among consumers who feel ignored, 75% would rather support brands that align with their values, iHeartMedia’s research found.

Coke’s AI-generated holiday campaign caused a stir in the creative community — and provided a ripe target for competitors. Zevia, which markets zero-sugar drinks sweetened with stevia, is linking the ...

Clients of the agency network will have a more direct line to artists, music catalogs and data insights while exploring new ...

A new look for products like Twinkies and Ding Dongs is just one piece of the snack marketer’s overhaul following its ...

Supported by its AI and commerce bets, the platform is expected to become the second media brand after Google to reach the ad ...

The “KleenEX” activation asks consumers to detail their split for product suggestions and Amazon input like movie ...

Global strategic partner in healthcare, Avalere Health, is proud to announce the appointment of Amar Urhekar as its new Chief ...

Skyview Innovations is excited to announce its acquisition of Hovercraft, marking an important next step towards creating a new global network of creative and innovation-led companies. This ...

Americans say Amazon (Net value: 59.0) provides the best value for their money, with Dove (46.0) and Dawn (46.0) the next ...

These breakthrough strategies propped up brand results, serving as examples for marketing leaders feeling the pressure to do ...

The grocery chain added more than 10,000 in-store screens to make it easier for brands to reach its customers through digital ...

Analysts agree that independents, which have already started picking up more business, will receive a boon, while overall ...