Awkward Ads and Lay's collaborated to launch a campaign titled 'Flavors of Iraq' to introduce the brand's three new flavour ...

The Head of PRCA MENA, Conrad Egbert, writes on how PR agencies should focus on the human experience to power up storytelling ...

Publicis Communications KSA's Adel Baraja bids adieu to the '30-second reign of terror' and calls for brands to invest in ...

One of the main reasons for social media is driving Dubai's real estate industry is due to it's ability to target specific ...

Leaders at the Esports World Cup Foundation, Amazon, Adidas, Division, NES and Jack Morton about esports and gaming sector in ...

VisitBritain, the national tourism agency for Great Britain, has announced the appointment of Mirna Tamimi as Communications ...

With more than 25 years of experience, including four in his current position, Milad Rouhana oversees a team of 45 people at ...

ROSHN's Ghada Alrumayan recaps on the targets met, transformation achieved and the trends that made a meaningful difference ...

With more than 13 years of experience, including four in his current position, George Schempers oversees a team of 18 people ...

The old model’s flaw is assuming that digital belongs to a single team. Today’s landscape requires digital fluency across all ...

Alexander Ponomarev, CEO at Syrve MENA, writes on the evolution of restaurant marketing through loyalty programmes in the ...

Campaign Middle East digs deep into the process of using conversational AI as a marketing tool to drive higher ROAS on ...