College bowl names used to be tied to regions. But by the 1980s, bowls began to lean in on corporate sponsorships to create a ...

What truly is hard to believe is the NIL era that we operate in where collegiate athletes are able to benefit off of their ...

“I ate blue Cheez-Its,” Em says at the top of the video, looking into the camera. Her lips are visibly tinged blue, as if she directly swallowed a jar of dye.

The TikToker shared a number of images supporting what she was saying, including whole Cheez-Its that looked as if they have ...

To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Cheez-It is bringing college ...

When Kordell Beckham signed up to be on Love Island USA Season 6, he had no idea it would lead to him not only becoming one ...

Illinois football is returning to a bowl game, set to face South Carolina in the Cheez-It Citrus Bowl. The Illini, who ...

Illinois quarterback Luke Altmyer on Saturday announced his return to the Fighting Illini football team for the 2025 season.

Illinois quarterback Luke Altmyer announces his return for the 2025 season after leading the team to a historic year in 2024.

The South Carolina Gamecocks and Illinois Fighting Illini will square off in this season’s Cheez-It Citrus Bowl, Florida ...

In his one season at South Carolina, Kyle Kennard has shot up NFL Draft boards with his gaudy statistics as a edge rusher ...

Illinois quarterback Luke Altmyer on Saturday announced his return to the Fighting Illini football team for the 2025 season.