Los Angeles Clippers guard James Harden and adidas are taking an unique approach to marketing the adidas Harden Vol 9.

The Adidas Fear of God Athletics 2 Basketball, which is touted as Lorenzo’s first performance basketball sneaker, was ...

"Working with Adidas is a special opportunity for me and something that I’m really excited about as I look ahead to what’s ...

With his college football career nearly complete, Travis Hunter will represent a major brand as his NFL career looms. On ...

Travis Hunter continues to captivate the football world as he prepares for a professional career, solidifying his status as ...

Hunter joins an Adidas football roster headlined by reigning back-to-back Super Bowl champion Patrick Mahomes. Most recently, ...

Travis Hunter seems poised to be one of the top players selected in the 2025 NFL draft if he decides to leave Colorado. Now, ...

Colorado Buffaloes football star Travis Hunter has signed a footwear and apparel deal with adidas before entering the NFL.

Nike, despite its brand dominance, has seen a 27% loss YTD, while Adidas has delivered a 24% gain, post-Yeezy settlement.

Adidas is running its last sale of the year, and tons of excellent shoes are selling out lightning fast. For sneakerheads, ...

Criminal prosecutors and customs investigators raided Adidas’s headquarters in Germany for a second consecutive day on ...

The sportswear maker said some of its locations in Germany were searched in connection with an investigation into customs and ...