We can — and should — work with creators. They are here to stay (and are often much more popular than news brands where ...

Years into data-driven paywall and pricing strategies, integrating print and digital teams, investing in social media, and ...

The Newsroom Initiative Town Hall will share some of the key learnings from 2024, look at what to expect in 2025, and examine ...

The report, the last of three by INMA Generative AI Initiative Lead Sonali Verma this year, highlights case studies from news ...

News media companies are expanding into potentially lucrative business-to-business (B2B) subscriptions. This report looks at ...

The playbook for generative AI in the news media business is the focus of this INMA Generative AI Initiative Webinar, featuring: Justin Kosslyn, an AI consultant who was previously Director of News ...

B efore getting into the nuances of what the new Apple Intelligent inbox looks like, let’s set the scene of e-mail. It is ...

Jonathan Harris, senior director/product at Zuora, detailed how AI can help news companies navigate data and subscription ...

Customer Strategy in the Age of AI” and a fellow at the Harvard Business School, explains what personalisation really means ...

An informal poll during the recent INMA GenAI Town Hall shows the biggest challenge regarding GenAI at news media companies ...

With its true-crime podcast, The Trial, Stuff reinvented how it approaches court proceedings and found a large international ...

During the recent INMA Subscriptions Town Hall, INMA Researcher-in-Residence Greg Piechota shared that digital-only ...