To help brands better understand the symbiotic nature of the relationship between advertising and culture in 2024, Amazon Ads ...

In-housing agencies operate in a complex and competitive environment, where people are exposed to brand content through a ...

Goliaths are often tied into legacy platforms or have embedded ways of working, making it hard to adapt. Davids are invariably more agile, quick and flexible. They react to the fast pace of customers ...

At the Association of Online Publishers (AOP), we’re constantly working behind the scenes to foster agency-publisher collaboration and cooperation. But if you’re working nose to the grindstone, you ...

“There were almost too many good people doing brilliant things – it feels quite hard not to reward everyone,” said Satin Reid, COO of EssenceMediacom UK, and co-chair of the judges for the second ...

Gloves of the North Face kind feature in the JD Sports ad. The warm clothing’s one of few things linking this ad to Christmas ...

Agencies from IPG, Publicis and Accenture Song are competing for different markets. by Lucy Shelley ...

Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted ...

The work was created by Boomerang and Saatchi & Saatchi. by Charlotte Rawlings ...

Customers will have the chance to try out VR and AR experiences, try wearable health tech and discover the brand’s customer ...

The chosen campaigns include an urban Olympics gaming experience.