Google released the December 2024 core update today. Yes, this new core update is happening a week after the last core update completed. The update will take about two weeks to roll out, Google said.

Google's Ginny Marvin confirms a beta feature for campaign-level negative keyword exclusions in Performance Max is rolling out.

Unpack the complexity of Google's quality assessments with a deep dive into E-E-A-T's influence on content, domains, and entities.

Pinterest remains a stronghold for Gen Z, especially for lifestyle, fashion, and DIY content. Its discovery-focused interface encourages users to explore topics visually, aligning with how younger ...

Google has confirmed a serving issue with the Google Lens search service. “There’s an ongoing issue with serving Google Lens results that’s affecting all users,” Google posted. What is the issue. It ...

Actionable insights for optimizing your digital presence across search engines, AI platforms and emerging technological ecosystems.

Yelp's AI-powered updates enhance ad optimization and lead management, helping businesses connect with high-intent customers.

Google has added a new section to its crawler and fetcher documentation for HTTP caching, which clarifies how Google’s ...

Explore underutilized tactics like DSA research, CLS audits, Microsoft-based exclusions and micro-conversions to stay ahead.

In other findings, 56% of Google searches are for generic terms and the long-tail accounts for just 3.6% of search demand.

Microsoft introduces household attribution tracking and consent compliance tools, while pausing certain store traffic measurement features.

And if you aren't getting clicks, it may be because AI Overviews and featured snippets, in combination, take up 75.7% of screen real estate.