Appearing at events like the F1 race has allowed Mastercard to grow its brand value in the eyes of fans who are often Gen Z, ...

Retail media channels offer shopper-appreciated personalization and consumer privacy while leveraging full-funnel marketing, ...

Generative AI can empower marketing teams to quickly produce, scale and personalize assets, something a majority of consumers ...

Horizon has launched a new full-service creative agency called One Horizon, which is meant to integrate Horizon’s media and ...

Vodafone says spot was created entirely with AI-generated imagery as industry still grapples with public perception around ...

Kahlúa’s holiday ornaments and Oatly’s campaign to replace dairy milk and cookies for Santa with oat milk and croquembouche.

J.P. Morgan has added The Martin Agency to its roster to work on its wealth management business after a competitive review.

A few highlights: Duluth Trading Company illustrates “what 11th-hour holiday shopping feels like.” QuickBooks encourages you ...

Arthur Sadoun responded to the proposed mega-deal in a video to staff, a week after Snoop Dogg declared Publicis the world’s ...

The CMO agenda for 2025 is defined by complexity but also by immense opportunity in the context of the need to be more ...

Nuuly and Graza embraced their connection to two viral videos that came out of TikTok’s latest trend, in which users describe ...

IPG plans to lay off 103 employees on Jan. 2, according to a WARN notice it filed in the state of California weeks before its ...