Ozy Media Chief Executive Officer Carlos Watson was sentenced to almost 10 years in prison for lying to his investors over his now-defunct media startup, luring big-name funders and promising backing from the likes of Goldman Sachs Group Inc.

A federal jury convicted Watson in July of three counts, including for fraud conspiracies and aggravated identity theft. Ozy Media also was found guilty of two counts of conspirin

Prosecutors said Watson orchestrated a years-long scheme that resulted in "tens of millions of dollars" in losses to investors.